Organic Digital Marketing Specialist
I help businesses get more sales from their websites using customer-focused digital marketing strategies, based on deep understanding of their data and content needs.
Results
Client: A luxury watch e-commerce site
Chosen Strategy: Increasing brand awareness with blog topics that resonate with their customers.
Work: Identifying high-opportunity blogs and optimising them + Identifing new topic opportunities
Results: +25% YOY traffic, + Brand Awareness
How I Work
1. Clear strategies tailored to meet business goals
I take the time to understand the needs of all stakeholders and plan SEO around moving the KPIs that matter most, depending on the business and the situation they are in. I take a comprehensive view of SEO, considering content, technical, user-experience, and staying up to date with current tactics, so that I know what levers to pull to get results.
In this example, the company did business differently from others in their niche. They offered custom-made solutions when all of their competitors sold ready-made products. The company spent time and money chasing their competitors in the e-commerce space, until I offered an alternative strategy around blog creation where they could play to their strengths and target their ideal customer.
2. Project management that empowers people to do their best work
Either using dedicated software like Asana or through custom spreadsheets, I keep a project organised and the team focused on the work that matters.
In this example, an SEO campaign involved people across multiple locations, websites and departments, and we used an Asana board to prioritise and track the work. On this campaign, I educated the client’s content writers on SEO principles and helped train new hires to our agency in the overall campaign process.
Contact Me
Do you want:
- Advice on SEO or inbound marketing?
- To add an organic marketing specialist to your marketing team on a temporary or permanent basis?
Contact me at samuel@vines-stancill.co.uk. I’m looking forward to hearing about you and finding a way to help you meet your goals.
You can also connect with me on LinkedIn.